Most Companies Are Missing Key Elements That Can Help Them!
At Akin IT Services, we are always working with our customers to provide a seemingly simple goal. That's more traffic to their websites, which ultimately can result in more business being generated. Whether you have your website to provide information, to sell products online, to build your brand awareness or to alert your potential customers to deals and specials you are providing, it is worthless if no one can find it.
Every internet marketer in the country will tell you that they can do this and that for you (and yes, we do that too). It's generally honest offerings. The problem though is that so many people don't understand just what they need to be atop of Google, Bing, etc.
While we won't list all the things here, let us offer a couple of easy things that are essential to having a raised standing in searches.
1. HTTPS, NOT HTTP. If your site has not been secured with an SSL Certificate, Google is dinging you. With the uptick in hacking going on throughout the web, they are looking to give credit to those they feel are better prepared to avoid being hacked, spreading Malware or Spyware, and becoming a portal for credit card number theft. How do you know if you have been secured? Simple enough. In your web browser, type in https://www.yoursite.com (replace yoursite.com with your actual URL). If it gives you any sort of error, it's a good assumption that you are not secured. If you need information on this or need this done for you, give us a call at (330) 732-5460 or shoot us an email and we'll help you out.
2. ACTIVE WEBSITE. More than ever, the search engines want and promote websites that are active. They want to know you are still there and doing business, and they give credit to those that consistently add content to their website. There are several ways to do this, with the most common being to add a blog or vlog to your site. It doesn't have to be something crazy - but every couple of weeks you should be adding new content. Doing this will assist your standing in search greatly, especially if your blogs are written with search engine results in mind! Akin IT Services will happily write and post blog posts for you. Give us a call if you need assistance with this at (330) 732-5460.
3. SITEMAP. This is a piece of a website that almost nobody sees except your web designer and the search engine provider. It's like a table of contents to a book, telling the search engine where to look to find information on every page of your website. Once these are placed on your website, they need to be registered with the search engines so they not only know how to crawl your website, but are aware of any new pages that you've added since your last sitemap was posted. We are happy to ensure this is there for you, and to register any existing or new sitemaps for you. Just call us at (330) 732-5460 for assistance.
By no means are these all the things that need to be done to improve your standing in search. They will help though. By all means, if you are interested in a full search engine optimization campaign for organic search, or a pay per click campaign for more immediate results, please don't hesitate to contact us for help. We'd love to assist your rise up the search engine pages.